A case study of GNFC’s Neem Project

GNFC Neem Project’s Case Study published in Harvard Business Review Fulfilling Hon’ble Prime Minister’s vision of 100% Neem coating of urea, Neem Project was initiated by Gujarat Narmada Valley Fertilizers & Chemicals Ltd.,(GNFC) in 2015, and a case study published in Harvard Business Review has delineated the radical policy change in the Indian Urea industry and its subsequent impact on livelihood generation and women empowerment due to GNFC Neem Project.Harvard Business Review (HBR) is recognised as the holy grail of management magazines and it is published by Harvard Business Publishing, a wholly owned subsidiary of the prestigious Harvard University. HBR's articles cover a wide range of topics that are relevant to various industries, management functions, and geographic locations. These focus on areas including leadership, organizational change, negotiation, strategy, operations, marketing, finance, and managing people. The published case study, ‘GNFC Neem Project: The Ecosystem of Shared Value’comes under the category of leadership and managing people. In particular, it analyses GNFC’s decision to pursue an integrated value chain approach, due to its belief that Neem seed collection, a labour-intensive activity, presented a huge opportunity for the economic and social empowerment of rural women in India. By collecting over 45,000 MT of Neem seeds and generating more than INR 45 crore income for 4.5 lakh women in 53 districts across six states, GNFC’s pioneering strategy has paved the way for Shared Value Creation. Rajiv Kumar Gupta IAS officer is the Managing Director of the GNFC.