Aggressive pitch: Deepak Mhaskey is rewiring BJP’s IT Cell strategy

Appointed on August 17, 2026, Deepak Mhaskey has taken the reins of the BJP’s IT Cell and Social Media Department, ending Amit Malviya’s 11-year tenure. According to insider sources, Mhaskey has aggressively dismantled the department’s traditional, regimented posting system. In its place, he has engineered a radical shift toward a "guerrilla warfare" style of digital engagement where no holds are barred.

This new era of BJP social media prioritises rapid agenda setting and dynamic news engagement over standard political broadcasting. Directed posts are now deployed strategically to hijack and dominate daily narratives. Crucially, Mhaskey’s playbook shifts the digital spotlight from simply showcasing political faces to amplifying the core message itself. By leveraging sharp humor, unfiltered satire, and meme culture, the revamped IT Cell aims to maximize virality, transforming India's political discourse into a highly agile and relentless online battlefield.