ITDC CMD urges on need to encourage ‘responsible tourism’ at ‘Meet in India’ road show

With an objective to promote India as a MICE Destination, Ministry of Tourism, in association with Madhya Pradesh Tourism and India Convention Promotion Bureau organised a three days road show – ‘Meet in India’ at the Chhatrasal Convention Centre, Khajuraho. Addressing the Government officials and tourism experts at the meet, G Kamala Vardhan Rao, IAS, C&MD, ITDC spoke about ‘Responsible Tourism’ and how the state of Kerala can be referred as a case study.  He discussed Khajuraho having potential to become a testimony to ‘Responsible Tourism’ and shared insights on the strategy and work required to develop India as a tourism destination.  Rao also spoke about the success that can be achieved via expansion of hotels, better connectivity and availability of skilled human resources while keeping sustainability as a focus. The inaugural program was attended by travel agents, tour operators of the India Convention Promotion Bureau (ICBP), and other cities, besides event management agencies, corporate clients, stakeholders, and a limited number of other guests.