RBI Proposes Stricter Sales Regulations

The Reserve Bank of India (RBI) issued a draft circular proposing tighter rules on how lenders advertise, market, and sell financial products. This targets mis-selling, deceptive tactics, “dark patterns” in advertising, customer consent, product bundling, and third-party roles. Feedback is invited until March 4, 2026, with implementation from July 2026. This follows RBI’s monetary policy review and aims to enhance consumer protection in PSBs and the broader sector.