Tobacco Free Youth Campaign 3.0 launched

Ministry of Education, in joint collaboration with the Ministry of Health & Family Welfare, launched “Tobacco Free Youth Campaign 3.0 (TFYC 3.0)” on October 9, 2025, reaffirming the Government’s commitment to creating a tobacco-free learning environment and protecting the health of young citizens across India. This national campaign marks a significant step towards realising the Government’s vision of a tobacco-free generation.

Key activities include:

● Enforcement drives to ensure educational institutions remain tobacco-free.

Capacity-building workshops for school heads, NSS/NCC volunteers, and teachers to spread awareness on the harmful effects of tobacco and other forms of substance abuse.

● Counselling and support sessions for students to quit tobacco and other forms of substance abuse. Launch community campaigns to mark the 100-yard tobacco-free zones around schools/colleges/universities/vocational training institutions.

● Competitions for innovative awareness campaigns and recognition of ToFEI-compliant schools/colleges/universities/ vocational training institutions.

● Dissemination of educational videos and participation in initiatives such as the World No Tobacco Day Quiz and the ‘School Challenge: Towards a Tobacco-Free Generation’ on the MyGov platform.